To be successful with affiliate marketing, you've got to choose the right products to promote. You don't want to waste your time and money (if you run ads) marketing products that pay a low-commission and your target market doesn't really want to buy.
There are a lot of companies with affiliate programs. But they don't all pay the same levels of commission. Before you start promoting a product, look at how much commission they will pay you per sale. Be on the lookout for recurring income. Each time your customer pays for another month, you'll get an additional commission. Provided that they don't cancel, you will keep getting paid.
Are There Upsells?
An upsell is when the product owner offers follow-up products to your referral customer. If there are upsells, back-end products or one-time offers, it means you can break even on your advertising and marketing costs for the original offer, because you'll maximize your commissions on the other products. Just make sure that you will receive a commission on any upsells.
The Quality Of The Product
You can identify this in several ways. The first is to get a free copy, or to purchase it. The next is to check at the sales letter page that your customer will see. If the page is unappealing or very basic, odds are it might not convert as well as a more eye-catching one.
When browsing the product, ensure that it's current and worth the money your prospective customers are going to spend. You don't want to drive lots of traffic (and perhaps even spend money on ads), only to end up with lots of chargebacks because customers want a refund.
How Much Demand There Is For The Product?
There is a ranking called gravity, most typically seen on ClickBank, one of the top affiliate marketing companies for digital products. The gravity number shows the level of popularity of the product. The gravity ranking should be a minimum of 10 or more. If it's more than 100, it means that there is a great deal of competition for selling this product and you might struggle to get noticed.
Supporting Materials For Affiliates
The top affiliate marketing companies will usually give high-quality graphics, advertising banners, free content like email messages and content articles (which you ought to rewrite to change into your own unique content), and more. Find out if they have an area or support page for affiliates and take full advantage of what you find there.
By Jon Allo